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Media Contact: Darren Hoffman
Los Angeles Regional Foodbank
(323)234-3030 x134
(323)816-0651 Cell
dhoffman@lafoodbank.org
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FOOD BANK RECEIVES $154,000 DONATION FROM
RALPHS/FOOD-4-LESS AS PART OF THE STORES
ANTI- HUNGER CAMPAIGN “BRINGING HOPE TO THE TABLE”
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LOS ANGELES, CA (August 5, 2010) – The Los Angeles Regional Food Bank received a donation of $154,126.19 from Ralphs andFood-4-Less as part of the Southern California retailers’ recent in-store, anti-hunger campaign entitled “Bringing Hope to the Table.” The campaign raises funds to help fight childhood hunger during the summer.
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| As schools let out for the summer, many students, enrolled in the free or reduced meal programs, are at risk of going hungry during the summer months. With the cost of food items soaring, now more that ever the Food Bank needs help from local food retailers and the public to meet the growing demand for food assistance. |
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| “We are extremely grateful for this donation,” said Michael Flood, President/CEO of the Los Angeles Regional Food Bank. “Ralphs and Food 4 Less have been longtime supporters of the Food Bank. The Bringing Hope to the Table campaign is a huge success and raises a great deal of funds as well as awareness for the Food Bank at a critical time with more people facing hunger.” |
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| This year’s “Bringing Hope to the Table” nation-wide campaign provided $4 millionfor Feeding America affiliated food banks in communities served by Kroger, Ralphs and Food-4-Less stores, including the Los Angeles Regional Food Bank. (Kroger is the parent company of Ralphs and Food 4 Less.) |
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| “Food banks and hunger agencies are facing unprecedented demand. In fact, 1 in 8 Americans struggle from hunger each year and the numbers are growing. Through ‘Bringing Hope to the Table,’ our customers, team members and vendors can drive funds to local food banks to help hungry people who are our neighbors,” said Mike Donnelly, President of Ralphs. |
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| “Bringing Hope to the Table” is part of Ralphs and Food-4-Less’ year-round commitment to fighting hunger in our communities. In 2008, Ralphs and Food-4-Less also launched a food rescue program – the Perishable Donations Partnership (PDP) – which allows stores to donate fresh meat, produce, dairy and bakery items that can no longer be sold. |
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About the Los Angeles Regional Food Bank
The Los Angeles Regional Food Bank is a non-profit, charitable organization established in 1973 and is one of the largest food banks in the United States. Through a network of 560 charitable agencies providing service from 900 agency sites, the Food Bank supplies enough food for 750,000 meals each week throughout Los Angeles County. The Food Bank is a partner with Feeding America. For more information, visit http://www.lafoodbank.org.
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About Ralphs and Food 4 Less
Ralphs and Food 4 Less are divisions of The Kroger Co., (NYSE:KR), one of the nation’s largest food retailers, based in Cincinnati, Ohio. In 2009, the supermarket chains contributed more than $8 million to support education, hunger relief, women’s health and local nonprofit organizations in the communities served by its stores in California, Nevada, Illinois and Indiana. For more information, visit www.ralphs.com and www.food4less.com.
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Photo available for download at:
Photo (l-r) Store Director Angel Herrara, Ralphs President Mike Donnelly, Food Bank President Michael Flood and Ralphs SVP of Communications Kendra Doyel with check for $87,793.24. Other Kroger stores will be also be donating over $66,000 for a total of $154,000.
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1734 E. 41st Street, Los Angeles, California 90058-1502 * Tel (323) 234-3030 * FAX (323) 234-0943 * www.lafoodbank.org
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A Member of Feeding America
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